UPS provides the largest delivery system in the world and is used by every type of company imaginable to transport goods to customers. Its success is due in large part to speed and dependability, both of which provide improved customer service, reduce the cash-to-cash cycle, and reduce levels of pipeline inventory. UPS technology is disccussed in "$1 Billion Package", (Fast Company, October 2002).
a. Identify the ways a firm enhances its profitability (specifically profit margin and ROA) by using UPS or one of UPS's competitors.
If the Shoe Fits, (iSource, February, 2002) describes how Nordstrom.com is able to offer 30 million pairs of shoes on line, without drowning in inventory.
a. Describe how Nordstrom is able provide services through the use of technology.
