The Ironworks manufactures high quality stainless steel grills for high-end outdoor cooking. As a small business, Ironworks has found the Internet to be very important in helping it reach customers. Ironworks has received numerous awards for quality. Visit the Ironworks website. After you are familiar with their products, visit the quick factory tour Ironworks provides.

a. Why does Ironworks pay such close attention to quality? How does it differentiate them from competitors?

b. What evidence is present in the tour to make a potential customer feel that they would provide a high quality product? How important is that impression?

c. Identify the tasks completed in the tour that are directly linked to quality.