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Learning Objectives
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Upon completion of Chapter Eighteen, the student should be able to:
Identify the three types of rhetorical proof.
Understand the five cannons of rhetoric.
Construct persuasive arguments using rhetorical theory.
Distinguish between syllogism and enthymeme.
Apply rhetorical theory to everyday situations in an effort to become a savvier consumer of persuasive speech.
Appreciate the significance of rhetorical theory in a wide variety of contexts and disciplines.







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