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Multiple Choice Quiz
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Read each question carefully and select the best answer.

1
Stuart Hall's original argument in Cultural Studies was that the media were tools to:
A)persuade people
B)keep the powerful in control
C)promote understanding among people
D)reduce uncertainties
2
Hall drew many of his ideas from:
A)Marxism
B)Communism
C)Socialism
D)democratic ideals
3
A key assumption of Cultural Studies is that people are part of a hierarchical structure of:
A)culture
B)mediated communication
C)power
D)ideology
4
According to Cultural Studies, _____________ in our culture is strongly affected by the media.
A)industry
B)hierarchy
C)advertising
D)meaning
5
_____________ refers to the dominant culture and its power over other co-cultures present in a nation.
A)Hegemony
B)Theatre of struggle
C)Culture wars
D)Dominance
6
_____________ refers to an audience resisting the messages of the dominant group.
A)Theatre of struggle
B)Resistance phase
C)Social struggle
D)Counter hegemony
7
Cultural Studies suggests that mediated messages must be _____________ by the mass audience.
A)accepted
B)resisted
C)decoded
D)encoded
8
Audience members may engage in a(n) _____________ position, which occurs when they substitute an alternative code for the code supplied by the media.
A)negotiated
B)communicated
C)oppositional
D)dominant
9
Cultural Studies has been criticized for its insistence on a(n) _____________ audience.
A)active
B)passive
C)knowledgeable
D)intuitive
10
Cultural Studies originated in _____________, and some critics think it cannot be effectively extended to other cultures.
A)the United States
B)Britain
C)Australia
D)Germany







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