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Multiple Choice Quiz
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Read each question carefully and select the best answer.

1
The Spiral of Silence Theory presumes that the media will focus on _____________ views, underestimating _____________ views.
A)minority; majority
B)female; male
C)male; female
D)majority; minority
2
The Spiral of Silence Theory uniquely focuses on:
A)helixes
B)media
C)public opinion
D)television news
3
Solomon Asch's experiments demonstrated which of the following principles?
A)Individuals have a real fear of isolation.
B)Individuals don't have a choice.
C)Individuals are influenced by the media.
D)Individuals cannot decide controversial issues clearly.
4
What does Noelle-Neumann call the personal estimation of the strength of opposing sides on an issue?
A)quasi-statistical sense
B)instinctive response organ
C)intuitive response organ
D)reactional response organ
5
_____________ refers to the belief that media repeat themselves.
A)Ubiquity
B)Cumulativeness
C)Consonance
D)Lingering
6
Comparing your personal reactions on legalizing marijuana to the way that the media report the issue represents which principle of the Spiral of Silence Theory?
A)duality of structure
B)duality of climate
C)duality of public opinion
D)dual climates of opinion
7
Which of the following is NOT one of the conclusions derived from the Train Test?
A)Supporters of a dominant opinion are more willing to voice an opinion than those in the minority opinion.
B)Women are more likely to speak out on a subject than men.
C)People tend to share their opinions with those who agree with them more than with those who disagree with them.
D)People from larger cities are more inclined to speak out on a subject than those from smaller cities.
8
When people decide to convert to a dominant (and popular opinion), they are engaging in:
A)late-term conversion
B)last-minute swing
C)latent agility
D)abstract reasoning
9
Those individuals and groups who defy threats of isolation are called the:
A)hard core
B)isolationists
C)aggregates
D)rugged individualists
10
_____________ refers to the fact that the media are pervasive sources of information.
A)Ubiquity
B)Cumulativeness
C)Consonance
D)Lingering







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