Read each question carefully and select the best answer.
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| 1 | |
The shaping power of technology is called: |
| | A) | influential communication |
| | B) | the locus of control |
| | C) | the bias of communication |
| | D) | forcifying communication |
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| 2 | |
When McLuhan noted that we live in a global village, he meant that: |
| | A) | humans can no longer live in isolation |
| | B) | humans are linked in an evolutionary manner |
| | C) | we are all linked through race and ethnicity |
| | D) | we cannot escape the importance of education in our lives |
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| 3 | |
Which era in McLuhan's media history is concerned with hearing? |
| | A) | tribal |
| | B) | literate |
| | C) | print |
| | D) | aggregate |
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| 4 | |
Which era in McLuhan's media history is concerned with seeing? |
| | A) | tribal |
| | B) | literate |
| | C) | aggregate |
| | D) | protogenic |
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| 5 | |
Which of the following is an example of hot media? |
| | A) | cartoons |
| | B) | television |
| | C) | seminars |
| | D) | movies |
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| 6 | |
Which of the following is an example of cool media? |
| | A) | cartoons |
| | B) | movies |
| | C) | lectures |
| | D) | radio |
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| 7 | |
What are the "laws of media" as defined by McLuhan? |
| | A) | enhancement, obsolescence, retrieval, reaction |
| | B) | enhancement, obsolescence, reaction, response |
| | C) | enhancement, observation, reaction, response |
| | D) | enhancement, obsolescence, retrieval, reversal |
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| 8 | |
Neil Postman believes that we live in a society dominated by technology. His word for this perspective is: |
| | A) | techno-trip |
| | B) | technopoly |
| | C) | techno-trap |
| | D) | techno-time |
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| 9 | |
Joshua Meyrowitz contends that McLuhan's research can be understood by looking at: |
| | A) | race and class |
| | B) | time and geographic distance |
| | C) | gender and sexual identity |
| | D) | relationship intimacy |
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| 10 | |
The organizing concept used by McLuhan and his son, Eric, to describe the effects of media is called the: |
| | A) | matrix |
| | B) | tetrad |
| | C) | helix |
| | D) | staff |
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