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| 1 | The primary purpose of speechmaking is to |
 | A) | display your knowledge about a topic. |
| B) | gain a desired response from listeners. |
| C) | enhance the audience's self-concept. |
| D) | promote your ethical standards. |
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| 2 | Audience-centeredness involves keeping your audience foremost in mind |
| A) | when you deliver your speech. |
| B) | when you organize and outline your speech. |
| C) | when you choose a topic for your speech. |
| D) | at every step of speech preparation and presentation. |
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| 3 | Adapting your message to the needs of a particular audience means that you must inevitably compromise your beliefs. |
| A) | True |
| B) | False |
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| 4 | One key to successful speaking is to determine which audiences are worthy of your best efforts to communicate your ideas. |
| A) | True |
| B) | False |
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| 5 | According to your textbook, the tendency of people to be concerned above all with their own values, beliefs, and well-being is called |
| A) | egocentrism. |
| B) | audience-centeredness. |
| C) | individualism. |
| D) | pragmatism. |
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| 6 | The process of creating a bond with listeners by emphasizing common values, goals, and experiences is called __________ by communication scholars. |
| A) | association |
| B) | identification |
| C) | cooperation |
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| 7 | Which of the following does your textbook discuss as major factors in demographic audience analysis? |
| A) | education, cultural background, and interest in the topic |
| B) | physical setting, religion, and audience size |
| C) | gender, age, group membership, and sexual orientation |
| D) | social status, ethnicity, and attitude toward the topic |
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| 8 | Taking account of your listeners' racial, ethnic, or cultural background is an important factor in situational audience analysis. |
| A) | True |
| B) | False |
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| 9 | According to your textbook, which of the following is a factor in situational audience analysis? |
| A) | the size of the audience |
| B) | the religion of the audience |
| C) | the gender of the audience |
| D) | the age of the audience |
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| 10 | When gauging your audience's disposition toward the speech topic, you should take into account their |
| A) | interest in the topic. |
| B) | knowledge about the topic. |
| C) | attitude toward the topic. |
| D) | all of the above. |
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| 11 | As a general rule, the larger your audience is, the more formal your speech presentation should be. |
| A) | True |
| B) | False |
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| 12 | Questions that require responses at fixed intervals along a scale of answers are called ____________ questions. |
| A) | inclusive |
| B) | scale |
| C) | open-ended |
| D) | fixed-alternative |
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| 13 | "Do you think gun control is a workable solution to the problem of violence in U.S. schools?" is an example of a(n) ____________ question. |
| A) | inclusive |
| B) | fixed-alternative |
| C) | demographic |
| D) | open-ended |
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| 14 | Mayor Kathleen Baldwin has been asked to address the Wakefield Community Association about the issue of constructing a swimming pool in the neighborhood. The most important factor Baldwin should consider when analyzing her audience is probably its |
| A) | age. |
| B) | gender. |
| C) | attitude toward the topic. |
| D) | religion. |
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| 15 | Dr. Kristin Lutz is preparing an informative talk about Twin-to-Twin Transfusion Syndrome for an audience of expectant parents. The most important factor Dr. Lutz should consider when analyzing her audience is probably its |
| A) | knowledge of the topic. |
| B) | disposition toward the speaker. |
| C) | cultural background. |
| D) | size. |
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| 16 | What are the five factors to consider in situational audience analysis? |
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| 17 | Why is it important to assess your listeners' level of knowledge about your speech topic? |
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| 18 | As the leader of a fund drive to create a new city museum, you have been invited to address a local civic group. In this situation, it is not possible to administer an audience-analysis questionnaire. How can you get information about your audience to use in planning your speech? |
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