HelpFeedback
Dominick
Information Center
Overview
Sample Chapter
Table of Contents
About the Authors
Book Preface
What's New/Feature Sum...


Student Edition
Instructor Edition
Broadcasting, Cable, the Internet, and Beyond: An Introduction to Electronic Media, 6/e

Joseph R. Dominick, University of Georgia
Fritz Messere, State University of New York - Oswego
Barry L. Sherman, Deceased

ISBN: 0073135801
Copyright year: 2008

Table of Contents



Part I: Foundations
Introduction
Chapter 1: History of Broadcast Media
Chapter 2: History of Cable, Home Video and the Internet
Chapter 3: Audio and Video Technology
Part II: How It Is
Chapter 4: Radio Today
Chapter 5: Television Today
Chapter 6: The Internet and New Media
Part III: How It's Done
Chapter 7: The Business of Broadcasting, Satellite, and Cable
Chapter 8: Radio Programming
Chapter 9: Television Programming
Part IV: How It's Controlled
Chapter 10: Rules and Regulations
Chapter 11: Self-Regulation and Ethics
Part V: What It Does
Chapter 12: Ratings and Audience Feedback
Chapter 13: Effects
Chapter 14: The International Scene

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.