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Multiple Choice Quiz
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1
FCC rules allow a company to own a maximum of:
A)12 AM and 12 FM stations
B)16 AM and 16 FM stations
C)20 AM and 20 FM stations
D)as many stations as it wants.
2
Which of the following is the most accurate number of country stations on the air in the United States?
A)nearly 2200
B)nearly 2500
C)nearly 2900
D)nearly 3300
3
Some research suggests that _____ of Americans over 12 listen to radio every day.
A)93%
B)94%
C)95%
D)96%
4
Less than ____ of advertising spending went to radio in 2000.
A)23%
B)16%
C)9%
D)4%
5
A programming strategy is known as a station's:
A)reach
B)target audience
C)format
D)promotional plan
6
Nationwide, public radio accounts for about _____ of the audience share.
A)1%
B)2%
C)3%
D)6%
7
The current largest radio group owner is:
A)Infinity
B)Cumulus
C)Clear Channel
D)Westwood One
8
Nationwide, nearly _____ radio stations are all-sports.
A)400
B)800
C)1200
D)1500
9
About 15% of all the radio stations in the United States are:
A)clear channels
B)commercial AM
C)commercial FM
D)noncommercial
10
Overall the average salary in the radio industry is:
A)High
B)Low





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