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Multiple Choice Quiz
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1
The practice of providing free product endorsements over the air in exchange for money or goods is called:
A)payola
B)plugola
C)graftola
D)extortion
2
According to the authors, the predominant factor in the rebound of network radio was:
A)technological
B)social
C)psychographic
D)economic
3
The area of overlap on a format wheel is known as:
A)overrun
B)a segue
C)a program combo
D)a teaser
4
The most crucial radio daypart is:
A)evening drive time
B)daytime
C)morning drive time
D)night time
5
The most important time during weekends to radio programmers is:
A)Saturday night
B)Saturday late morning
C)Sunday night
D)Sunday late morning
6
The most prized audience of any radio station is the:
A)focus group
B)primary audience
C)first audience
D)target audience
7
Attitudes, values, and beliefs are all part of:
A)demographics
B)psychographics
C)psychometrics
D)psychotronics
8
The number of talk radio stations has surpassed:
A)100
B)1000
C)3000
D)5000
9
By far, the syndicated radio personality with the largest audience is:
A)Howard Stern
B)Don Imus
C)Rush Limbaugh
D)Bruce Williams
10
The largest source of programming for radio is
A)local
B)prerecorded or syndicated
C)network programming
D)none of the above





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