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Multiple Choice Quiz
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1
The PBS shows that are the most popular are called:
A)the main schedule
B)the core schedule
C)CPB qualified
D)National Program Highlights
2
The process by which stations acquire rights to movies is called:
A)syndicated exclusivity
B)prime-time access
C)royalty tribunal
D)a license agreement
3
One way in which cable channels take advantage of the drawing power of off-net series is:
A)the marathon
B)syndicated exclusivity
C)colorization
D)remaking them
4
When an affiliate elects not to run a network offering, this is known as:
A)the right of first refusal
B)a preemption
C)a sell-through
D)program exclusivity
5
The "Star Trek" spinoffs helped build a programming empire for:
A)Paramount
B)Fox
C)Disney
D)Time-Warner
6
Time Warner's NY 1, News12 Long Island, and the Orange County Newschannel are examples of:
A)online services
B)news-on-demand
C)regional cable news
D)effective competition
7
The individual who determines story lineup and length for the newscast is the:
A)news director
B)news producer
C)assignment editor
D)field producer
8
Satellite newsgathering uses:
A)huge lighting systems
B)somewhat bulky technology
C)flyaway uplinks
D)Sputnik
9
"Affiliate roulette" was sparked by Rupert Murdoch's investment in:
A)New World Communications
B)ABC/Cap Cities
C)Viacom
D)Time Warner
10
Neil Armstrong stepped on the moon in:
A)1967
B)1968
C)1969
D)1970





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