Bauer, Joel, and Mark Levy. (2004). How to Persuade People Who Don'tWant to be Persuaded: Get What You Want—Every Time! New York: John Wiley & Sons. This unusual book is based on the discovery [reported in the Harvard Business Review] that messages that evoke emotion and are personalized are more than twice as likely to be attended to as messages without those attributes. Bauer's techniques will help executives, managers, entrepreneurs, salespeople, marketers, advertising staff, human resources, personnel presenters, job seekers, and anyone else looking for ways to make people receptive to suggestions. Bauer shows readers how to persuade by using the techniques of professional pitchmen. Why is this unusual? Bauer teaches you how to use entertainment to influence. Entertainment sells. He reveals numerous compelling, often whimsical, strategies designed to put people in receptive moods for what persuaders have to offer. If you are looking for a new twist, seeking nontraditional sources for potent influence techniques, of just searching for ways that will "help you win at every aspect of life!" [author's words], this book is a very enjoyable—entertaining—read.

Clark, D. R. (2000, July 14). Big Dog's Leadership Page. Retrieved March 22, 2005, from http://www.nwlink.com/~donclark/leader/leadpres.html. After a brief introduction, Clark covers the following topics: the voice, the body, active listening, nerves, questions, preparing the presentation, habits, tips and techniques for great presentations, and templates.

Floss, J. (no date).Internet Resources for Speech Preparation. Retrieved March 22, 2005, from http://sorrel.humboldt.edu/~speech/speeches.html. Floss offers links within the following categories: "Great Speeches from the History Channel using Real Audio," "General Reference," "General Information Articles, "Citing Sources and Bibliographies," "Statistics," and "Politics."

Gustafson, J. C. (2002, September 18). Persuasive Speaking Topics: Library Resources (for Communication 152: Public Speaking). (The College of Wooster Libraries). Retrieved March 22, 2005, from http://www.wooster.edu/library/instruction/coursepages/scommunication/152/electronic.html. There is likely to be a website similar to this one sponsored by your own campus library. Here, there are important links to "Finding Information Using Library Electronic Sources," as well as links "...for Journal and Magazine Articles," "...for Full Text Newspaper Articles," "...for Statistics," and "...for Background Information in Online Encyclopedias."

Hansen, D. D. (2003). The Dream: Martin Luther King, Jr., and the Speech that Inspired a Nation. New York: Harper Collins Publishers Inc., 2003. This is an excellent, well-written, and thorough examination and analysis of King's "I Have a Dream" speech. Hansen gives a complete preliminary history, an incomparable account of its composition, a comparison of the prepared speech and what was delivered as well as a companion with other prepared drafts, an item-by-item look at the language, its sources, and its delivery. There are chapters on the "Sermon," "Prophecy," "Reception," and "Recovery" in this brilliant, enlightening, and extraordinary book.

Hogan, K. (2004) The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less. New York: Wiley & Sons. Hogan offers readers research-proven tips, techniques, examples and scenarios, and resources that will help persuaders no matter the situation. This is not just a how-to book for stand-up speakers, but one for salespeople and marketing professionals, too, who are looking for traditional persuasion techniques as well as simple, concise, and practical ideas. Useful to speakers are his chapters on credibility, new principles of influence, framing principles, persuasion techniques, and influential strategies. Written in a reader-friendly fashion, buttressed with numerous additional sources, this is a useful compendium and resource book on effective persuasion techniques.

[No author]. (2004). Librarians' Index to the Internet: Results for Speeches, Addresses, etc. Retrieved March 22, 2005, from http://lii.org/search?searchtype=subject;query=Speeches,+addresses,+etc.;subsearch=Speeches... The links will connect you to "Graduation Speeches (Yahoo)," "American Rhetoric," "Castro Speech Database," "Douglass: Archives of American Public Address," "Gifts of Speech: Women's Speeches from Around the World," "Great American Speeches," "Great Speeches - History Channel," "HistoricalVoices.org," "History and Politics Out Loud (HPOL)," "John Fitzgerald Kennedy Library: The Reference Desk," "Online Audio and Video Recordings: UC Berkeley Lectures and Events," "Speech & Transcript Center," "Speeches: Graduation and More," "Virtual Presentation Assistant," and "Wonderfest: Festival of Science."

Mortensen, K. W. (2004). Maximum Influence: The 12 Universal Laws of Power Persuasion. New York: AMACOM (American Management Association). This book is "designed for anybody who relies on the power of persuasion in his or her career. It is an absolute must for sales professionals, business managers, marketers, advertisers, lawyers, fundraisers, politicians, nonprofit enterprises, or anyone who wants more control over their income, their job, and their life (p. 2)." Mortensen fills his book with techniques, strategies, insights, and tools to manage any situation. The twelve laws include dissonance, obligation, connectivity, social validation, scarcity, verbal packaging, contrast, expectations, involvement, esteem, association, and balance. This is a well-written, comprehensive, research-based, and yet practical approach to persuasion that is easy-to-understand, fresh, and rewarding.

[No author]. (no date). Organization of Persuasive Speeches. Retrieved March 22, 2005, from http://www.roch.edu/dept/spchcom/persuasive_organization.htm. At this site there are "Persuasion Outline Worksheets" for the motivated sequence, refutation, the problem-solution order, the problem-cause-solution order, and the cause-effect order. Also, here are sample speeches for each organizational approach, an outline of persuasive speaking, information on reasoning and PowerPoint slides as well.

[No author]. (no date). Persuasive Speaking. Retrieved March 22, 2005, from http://www.daltonstate.edu/faculty/jbhebest/Persuasive_Speaking.html. Here, there is information on or links to information on: "Types of speaking: What is persuasive speaking? "What subjects are best?" "Sources," "Sample Persuasive Speech Topics (These topics have all been used successfully," "A good persuasive speech includes," "Preparation," and a "Sample Speech" by Faith Madaris. There are additional links to "Physical Delivery," "Attention Factors," "Introduction, Body, and Conclusion," "PowerPoint Presentations," "PowerPoint Evaluation," "Impromptu Speaking," "Argumentation and Persuasion," "Audience Analysis," "Monroe's Motivated Sequence," and "Motivational Appeals."

[No author]. (2004). Persuasive Speaking. (Gustavus Adolphus College). Retrieved March 22, 2005, from http://www.gustavus.edu/oncampus/academics/speech-conmi/forensics/events/per.cfm. This site talks about the persuasive speech as an American Forensics Association competitive event. The parameters for the event, however, are very similar to those expected of students in the speech-communication classroom, and because the overall summary of requirements is so thorough, we thought it would be a good page and a quarter read.

[No author]. (no date). Persuasive Speech Links. (Chapman University). Retrieved March 22, 2005, from http://www1.chapman.edu/comm/comm/faculty/thobbs/com202/Speechlinks.html. Here there are close to 75 different links to information about persuasive speaking—or anything that might closely relate—on the Internet. It is simply a list of links with no explanations or annotations, alphabetized by title alone.

Sanders, S. (2004). The Art of Persuasion: The 4p's of Presenting Persuasively. (Sales Training Videos, Presentation Skills). Retrieved March 22, 2005, from http://www.theartofpersuasion.corn/sales-training-videos-presentation-training.html. Sanders offers brief explanations of "Planning" ("Establish a clear objective," "Know your audience," "Provide evidence and proof") "Preparing," "Presenting," and "Performing."

Stark, P. B., & J. Flaherty. (2003). The Only Negotiating Guide You'll Ever Need: 101 Ways to Win Every Time in Any Situation. New York: Broadway Books (A division of Random House). Although the 101 tactics are interesting and useful and are likely to make you a better negotiator in all situations you encounter, many of the ten chapters in Part 1 are valuable if you want to be an effective persuader. For example, negotiation's four possible outcomes, especially how to achieve win-win outcomes, the three critical elements of time, information, and power apply to persuasive situations, and the chapters on listening skills, nonverbal behavior, and building trust are directly applicable as well. The book is written in a practical, easy-to-read style, and the suggestions are direct and to-the-point.

[No author]. (2004). Welcome to Presenters University. (Presenters University). Retrieved March 22, 2005, from http://www.presentersuniversity.com/. "Here you'll find lots of FREE stuff to put Wow! in all your presentations. The site contains PowerPoint templates, course on "Presentation Delivery," "Presentation Content," and "Presentation Visuals." They have forum topics listed as well as articles on "Quickly create diagrams, charts, and more...," ". . .PowerPoint based Audience Response Technology," "Whoosh.. .Unleash new options for cutting-edge delivery of your presentations," "Increase productivity with innovative slide management and repurposing," "Take the boring out of your PowerPoint...," and "Get it all! Animated Templates with 3D characters, Backgrounds and more."

Whatley, R. P. (2003). Presentation Skills: Types of Presentations. (Sales Vantage.com). Retrieved March 22, 2005, from http://www.salevantage.com/news/presentations/types_of_presentations.html. Whatley discusses five different kinds of speeches: informative, instructional, arousing, persuasive, and decision-making. The information here is very brief and to the point, but the differences between the types of speeches becomes clear very quickly.