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Research in Business


After reading this chapter, you should understand . . .
  1. What business research is and how it differs from decision support systems and business intelligence systems.
  2. The trends affecting business research and the emerging hierarchy of research-based decision makers.
  3. The different types of research studies used in business.
  4. The distinction between good business research and that which falls short of professional quality.
  5. The nature of the research process.










Cooper, 11eOnline Learning Center

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