Chapter 1. The Fundamentals of Managerial Economics Chapter 2. Market Forces: Demand and Supply Chapter 3. Quantitative Demand Analysis Chapter 4. The Theory of Individual Behavior Chapter 5. The Production Process and Costs Chapter 6. The Organization of the Firm Chapter 7. The Nature of Industry Chapter 8. Managing in Competitive, Monopolistic, and
Monopolistically Competitive Markets Chapter 9. Basic Oligopoly Models Chapter 10. Game Theory: Inside Oligopoly Chapter 11. Pricing Strategies for Firms with Market Power Chapter 12. The Economics of Information Chapter 13. Advanced Topics in Business Strategy Chapter 14. A Manager’s Guide to Government in the
Marketplace Case Study. Challenges at Time Warner
Appendix A Answers to Selected End-of-Chapter Problems
Appendix B Additional Readings and References
Name Index
General Index