Site MapHelpFeedbackMultiple Choice Quiz
Multiple Choice Quiz
(See related pages)

1
What helps an organization identify its customers across applications?
A)Predicting
B)Processing
C)Analyzing
D)Reporting
2
Which question below represents an analyzing question?
A)What is the total revenue by product?
B)Why did sales not meet forecasts?
C)What is the total revenue by customer?
D)All of the above
3
Which of the following operational CRM technologies does the marketing department typically use?
A)Contact center, web-based self-service, call scripting
B)List generator, campaign management, cross-selling and up-selling
C)List generator, opportunity management, cross-selling and up-selling
D)Contact center, cross-selling and up-selling, web-based self-service
4
What is McDonald's performing when it asks its customers if they would like to super-size their meals?
A)Campaign management
B)Cross-selling
C)All of the above
D)None of the above
5
What targets sales opportunities by finding new customers or companies for future sales?
A)Sales management systems
B)Contact management systems
C)Campaign management systems
D)Opportunity management systems
6
What allows customers to use the web to find answers to their questions or solutions to their problems?
A)Contact center
B)Call scripting
C)Web-based self-service
D)List generators
7
What focuses on keeping suppliers satisfied by evaluating and categorizing suppliers for different projects, which optimizes supplier selection?
A)Customer relationship management
B)Partner relationship management
C)Employee relationship management
D)Supplier relationship management





To learn more about the book this website supports, please visit its Information Center.
(c)2010 McGraw-Hill Higher Education
Any use is subject to the Terms of Use and Privacy Notice.
McGraw-Hill Higher Education is one of the many fine businesses of The McGraw-Hill Companies.


BDT 4e OLC Online Learning Center

Home > Business Plug-Ins > Business Plug-In B9 > Multiple Choice Quiz