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Multiple Choice Quiz
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1
According to Peter Drucker, what are managers who do the right things addressing?
A)Effectiveness
B)Efficiency
C)All of the above
D)None of the above
2
Which country ranked first in terms of egovernment efficiency?
A)Denmark
B)Australia
C)Canada
D)United States
3
What is the ease with which people perform transactions and/or find information?
A)Financial
B)Conversion rates
C)Usability
D)None of the above
4
What types of security must an organization offer its customers when it provides them with the ability to purchase products over the Internet?
A)Secure Sockets Layers
B)SSL
C)Encryption
D)All of the above
5
When considering the graph depicting the interrelationships between efficiency and effectiveness, where does an organization ideally want to operate?
A)Upper left-hand corner
B)Lower right-hand corner
C)Upper right-hand corner
D)Lower left-hand corner
6
What is a small file deposited on a hard drive by a website containing information about customers and their web activities?
A)Click-through
B)Interactivity
C)Banner ad
D)None of the above
7
Which type of metric measures the number of times a particular web page has been viewed by visitors in a given time period?
A)Hit metric
B)Visitor metric
C)Visit metric
D)Exposure metric





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