James A. O'Brien,
Northern Arizona University George M. Marakas,
University of Kansas
ISBN: 0073376817 Copyright year: 2011
Overview
The Tenth Edition is designed for business students who are or who will soon become
business professionals in today’s fast-changing business world. The goal of this text is
to help business students learn how to use and manage information technologies to
revitalize business processes, improve business decision making, and gain competitive
advantage. Thus, it places a major emphasis on up-to-date coverage of the essential role
of Internet technologies in providing a platform for business, commerce, and collaboration
processes among all business stakeholders in today’s networked enterprises and
global markets.
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2011 McGraw-Hill Higher Education