James A. O'Brien,
Northern Arizona University George M. Marakas,
University of Kansas
ISBN: 0073376817 Copyright year: 2011
Retained Features
As in all O’Brien texts, this edition:
Loads the text with Real World Cases, in-depth examples (Blue Boxes), and opportunities to learn about real people and companies in the business world (Real World Activities, Case Study Questions, Discussion Questions, and Analysis Exercises).
Organizes the text around a simple Five-Area Information Systems Framework that emphasizes the IS knowledge a business professional needs to know.
Places a major emphasis on the strategic role of information technology in providing business professionals with tools and resources for managing business operations, supporting decision making, enabling enterprise collaboration, and gaining competitive advantage.
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