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Chapter Quiz
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1
Just knowing the importance and structure of e-business is often enough to propel a company to transition from an old business design to a new e-business design.
A)True
B)False
2
The scenario approach to planning has gained in popularity as a less formal, but more realistic, strategic planning methodology for use by business professionals.
A)True
B)False
3
Almost any business executive is aware of disastrous projects that had to be written off, often after large cost overruns, because the new system simply did not work.
A)True
B)False
4
Done properly, a business model forces entrepreneurs and managers to think rigorously and systematically about the value and viability of business initiatives.
A)True
B)False
5
The form of an IT organization depends on the management philosophy and business/IT strategies formulated during the strategic planning process.
A)True
B)False
6
The business application planning process begins before the strategic phase of business/IT planning occurs.
A)True
B)False
7
Application developers use business process engineering methods to define how strategic business requirements are to be implemented.
A)True
B)False
8
A customer relationship management application is designed to make communication with and marketing to customers an easier process, but it does little else.
A)True
B)False
9
The end users of an application are often members of the system development team or they do their own development work.
A)True
B)False
10
People are a major focus of organizational change management.
A)True
B)False
11
The organizational planning process is followed by implementation, which is monitored by control measures, which provides _______________ for planning.
A)incentives
B)feedback
C)directions
D)a roadmap
12
All the following are components of an organizational planning process, except:
A)team building, modeling, and consensus
B)evaluating an organization's accomplishments and acquired resources
C)focusing on suppliers and customers for lowest costs and highest profits
D)building a shared vision and identifying the goals to be achieved
13
The development of an organization's mission, goals, strategies, and policies is the process of _______________.
A)strategic planning
B)operational planning
C)tactical planning
D)enterprise resource planning
14
The question, "does the Internet alter the process or service mix that embodies the firm's products?" represents which component of the e-business model?
A)Customer Value
B)Pricing
C)Scope
D)Sustainability
15
Balanced scorecard is a strategic management system that balances a financial perspective with a _______________ perspective.
A)customer
B)growth
C)learning
D)All the choices are correct.
16
The _______________ quadrant of a strategic positioning matrix represents a low amount of internal company, customer, and competitor connectivity and use of IT via the Internet and other networks.
A)global market penetration
B)product and service transformation
C)cost and efficiency improvements
D)performance improvement in business effectiveness
17
Using the Internet for electronic commerce transaction processing with customers at company websites and e-commerce auctions and exchanges for suppliers are typical examples of the _______________ quadrant of a strategic positioning matrix.
A)global market penetration
B)product and service transformation
C)cost and efficiency improvements
D)performance improvement in business effectiveness
18
All of the following are examples of e-Business strategies, except:
A)Transaction intermediary
B)Self-service innovator
C)Low cost leadership
D)Channel mastery
19
Which of the following is an operational dimension of change management?
A)Change leaders
B)Executive sponsorship and support
C)Technology selection
D)Supplier partnership
20
The change management model given in the text suggests that the business vision created in the strategic planning phase should be communicated to the people in the organization by means of _______________.
A)formal notations on departmental bulletin boards
B)individual emails
C)management directives
D)a compelling change story







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