 |
| 1 | |
Developing e-commerce capabilities is a competitive necessity for most businesses today. |
| | A) | True |
| | B) | False |
|
|
|
| 2 | |
One-to-one marketing is Web advertising where a person is recognized as an individual user and given a personalized view of the Website. |
| | A) | True |
| | B) | False |
|
|
|
| 3 | |
Both Dell Computer and Cisco Systems use multimedia catalogs to sell build-to-order computers and network processors to online customers. |
| | A) | True |
| | B) | False |
|
|
|
| 4 | |
B2C e-commerce is moving toward a full-service model where customers are assisted by online operators and service associates, who help them configure and customize the products and services they wish to buy. |
| | A) | True |
| | B) | False |
|
|
|
| 5 | |
On the Internet, the barriers of time, distance, and form are broken down, and businesses are able to transact the sale of goods and services 24 hours a day, 7 days a week, 365 days a year with consumers all over the world. |
| | A) | True |
| | B) | False |
|
|
|
| 6 | |
Many Web stores increase their market reach by being part of Web banner exchange programs with other Web retailers. |
| | A) | True |
| | B) | False |
|
|
|
| 7 | |
Providing links to related websites from your Web store can earn commission income from the affiliate marketing programs of other Web retailers. |
| | A) | True |
| | B) | False |
|
|
|
| 8 | |
Business-to-business e-commerce is the retail side of the commercial process, where businesses buy, sell, or trade with their retail customers. |
| | A) | True |
| | B) | False |
|
|
|
| 9 | |
The integration of Web-enabled e-commerce applications within Office Depot's traditional store and catalog operations has had no influence on the traffic at their physical stores. |
| | A) | True |
| | B) | False |
|
|
|
| 10 | |
An e-commerce channel is the marketing or sales channel created by a company to conduct and manage its chosen e-commerce activities. |
| | A) | True |
| | B) | False |
|
|
|
| 11 | |
Business-to-business (B2B) commerce involves: |
| | A) | Developing attractive electronic marketplaces with which to entice customers |
| | B) | Both electronic business marketplaces and direct market links between businesses |
| | C) | Consumers buying and selling with each other via online auctions, as well as personal advertising of products or services at personal or electronic newspaper websites |
| | D) | None of the choices are correct. |
|
|
|
| 12 | |
All of the following are aspects of search management except: |
| | A) | Dynamic content generation |
| | B) | Content-based search |
| | C) | Parametric-based search |
| | D) | Role- and rule-based search |
|
|
|
| 13 | |
Most e-commerce applications are _______________ systems that respond to a multitude of events, from a new customer's first website access, to payment and delivery processes, and to numerous customer relationship and supply chain management activities. |
| | A) | knowledge management based |
| | B) | groupware |
| | C) | event-driven |
| | D) | workflow based |
|
|
|
| 14 | |
When you make an online purchase on the Internet, your credit card information is vulnerable to interception by _______________, software that can recognize credit card number formats. |
| | A) | spies |
| | B) | interceptors |
| | C) | sniffers |
| | D) | scouts |
|
|
|
| 15 | |
The term _______________ describes a company website that offers multimedia company information, but no storefront for online purchases. |
| | A) | Infoware |
| | B) | Brochureware |
| | C) | Kiosk advertising |
| | D) | Catalog |
|
|
|
| 16 | |
Amazon features a vast selection of: |
| | A) | Books, videos, and DVDs |
| | B) | Kitchen items and electronics |
| | C) | Home and garden goods |
| | D) | All of the choices are correct. |
|
|
|
| 17 | |
The statement "Business-to-consumer sites should offer customers an attractive Web storefront, shopping areas, and multimedia product catalogs" reflects the _______________ success factor for retailing on the Web. |
| | A) | performance and service efficiency |
| | B) | selection and value |
| | C) | offering incentives to purchase |
| | D) | look and feel |
|
|
|
| 18 | |
All of the following are ways to protect the users of a website except: |
| | A) | Redundant servers and power |
| | B) | Using password protection |
| | C) | Encrypted order processing |
| | D) | Network firewalls and security monitors |
|
|
|
| 19 | |
Ebay is an auction site. As such, it is an example of a _______________ marketplace. |
| | A) | many-to-one |
| | B) | some-to-many |
| | C) | many-to-some |
| | D) | many-to-many |
|
|
|
| 20 | |
A third-party market-maker company who brings buyers and sellers together in catalog, exchange, and auction markets, and in e-business and e-commerce transactions, is a(n) _______________. |
| | A) | B2C e-commerce portal |
| | B) | Content manager |
| | C) | Market generator |
| | D) | Infomediary |
|
|
.