Define marketing and its eight functions. |
|
|
|
Understand market segmentation and name the types of segmentation. |
|
|
|
Explain the process consumers go through when purchasing products and how consumer markets differ from business to business markets. |
|
|
|
Describe the various aspects that go into the product element of marketing's 4 Ps. |
|
|
|
Describe the different types of pricing that should be considered in marketing products. |