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Chapter Quiz
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1
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods and services to facilitate exchanges that satisfy individual and organizational objectives.
A)True
B)False
2
Targeting smaller but profitable market segments and designing or finding products and services for them is called niche marketing.
A)True
B)False
3
B2B marketers include manufacturers, retailers, and the government.
A)True
B)False
4
A total product offer consists of everything that consumers evaluate when deciding whether to purchase a good or service.
A)True
B)False
5
Price leadership is demand based.
A)True
B)False
6
Which of the following is one of the functions of marketing?
A)transportation
B)assess future human resource demand
C)lead the company to profitability
D)establish the vision of the organization
7
__________ is a marketing strategy with a goal to keep individual customers over time by offering them new products that exactly meet their requirements.
A)Relationship marketing
B)Marketing management
C)Niche marketing
D)Target marketing
8
A(n) __________ is the group that an individual uses as a reference point in the formation of his or her beliefs, attitudes, values, or behavior.
A)market segment
B)reference group
C)collective group
D)formative group
9
The __________ consists of everything that consumers evaluate when deciding whether to purchase a good or service.
A)product line
B)product mix
C)total product offer
D)product life cycle
10
__________ is the procedure by which one or more dominant firms set the pricing practices that all competitors in an industry follow.
A)Affirmative pricing
B)Target costing
C)Price leadership
D)First mover pricing





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