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| 1 | |
The communication process is initiated by the: |
| | A) | message |
| | B) | receiver |
| | C) | source |
| | D) | channel |
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| 2 | |
The interpretation of physical message into a form that has eventual meaning for a receiver is called: |
| | A) | coding |
| | B) | recoding |
| | C) | decoding |
| | D) | encoding |
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| 3 | |
Receivers can be: |
| | A) | a group |
| | B) | a single person |
| | C) | an institution |
| | D) | all of these |
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| 4 | |
An increase in noise _________ message fidelity. |
| | A) | increases |
| | B) | decreases |
| | C) | does not affect |
| | D) | expands |
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| 5 | |
In machine-assisted interpersonal communication: |
| | A) | source and receiver can be separated by time and space |
| | B) | messages can have permanence |
| | C) | messages can be amplified or transmitted over large distances |
| | D) | all of these |
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| 6 | |
Mass communication refers to the process by which a complex organization with the aid of one or more machines produces and transmits public messages that are directed at large, scattered audiences that are: |
| | A) | heterogeneous |
| | B) | homogenous |
| | C) | related |
| | D) | specific |
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| 7 | |
Message termination is easiest in: |
| | A) | interpersonal communication |
| | B) | mass communication |
| | C) | machine-assisted interpersonal communication |
| | D) | none of these |
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| 8 | |
Mass communication organizations: |
| | A) | have multiple gatekeepers |
| | B) | require little money to operate |
| | C) | exist regardless of profit |
| | D) | are non-competitive |
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| 9 | |
The following is an example of a media vehicle: |
| | A) | newspapers and magazines |
| | B) | radio stations |
| | C) | TV networks |
| | D) | All of these |
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| 10 | |
Disintermediation eliminates the: |
| | A) | source |
| | B) | "middleman" |
| | C) | customer |
| | D) | seller |
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| 11 | |
In a communication setting, encoding may take place only once. |
| | A) | True |
| | B) | False |
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| 12 | |
Encoding becomes less important in machine-assisted interpersonal communication. |
| | A) | True |
| | B) | False |
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| 13 | |
Interpersonal communication can occur between two people without being in each other's physical presence |
| | A) | True |
| | B) | False |
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| 14 | |
The receiver in the machine-assisted setting can be a single person only. |
| | A) | True |
| | B) | False |
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| 15 | |
The term mass media refers to the messages carried to the public by vehicles such as TV, radio, and magazines, and the Internet. |
| | A) | True |
| | B) | False |
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| 16 | |
Examples of user-generated content include YouTube, MySpace, Flickr, and Wikipedia. |
| | A) | True |
| | B) | False |
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| 17 | |
The emerging trends in mass communication are audience segmentation, convergence, disintermediation, increasing audience control, and multiple platforms. |
| | A) | True |
| | B) | False |
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