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| 1 | |
In 1945 there were only eight television stations and 8,000 homes with TVs. How many years did it take for there to be 100 stations and 35 million TV households? |
| | A) | 40 |
| | B) | 45 |
| | C) | 35 |
| | D) | 10 |
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| 2 | |
Television's early programming structure was modeled after: |
| | A) | early film newsreels and shorts |
| | B) | vaudeville |
| | C) | radio |
| | D) | the newspaper |
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| 3 | |
Until 1956, television programming was always broadcast live from New York or filmed in California. By 1960 most programs had switched to tape. What company developed the videotape? |
| | A) | DuMont |
| | B) | Ampex |
| | C) | UHF |
| | D) | VHF |
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| 4 | |
In the __________, television underwent a period now referred to as the golden age of television, with much growth and experimentation including programs such as Ed Sullivan's Toast of the Town, Gunsmoke, and Milton Berle's Texaco Star Theater. |
| | A) | 1950s |
| | B) | 1930s |
| | C) | 1940s |
| | D) | 1920s |
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| 5 | |
What decade is known for its growing public concern with regard to television programming and its effects? |
| | A) | 1950s |
| | B) | 1980s |
| | C) | 1960s |
| | D) | 1970s |
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| 6 | |
In the 1960s, network news was praised for its coverage for what events? |
| | A) | the Civil Rights movement |
| | B) | the Watergate Scandal |
| | C) | Women's Rights |
| | D) | all of these |
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| 7 | |
Which of the following statements in not true about the VCR? |
| | A) | it encouraged time shifting |
| | B) | it allows the viewer to zap or zip by commercials |
| | C) | it allowed viewers to record and view content whenever they chose to do so |
| | D) | it went virtually ignored by the American public |
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| 8 | |
Much happened in the 1990s involving television. What did not? |
| | A) | The Telecommunications Act of 1996 |
| | B) | direct broadcast by satellite |
| | C) | the sharp increase in popularity of cable networks |
| | D) | TiVo reaching 90 percent of the population |
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| 9 | |
All of the following is true about contemporary broadcast television except: |
| | A) | audiences continue to grow |
| | B) | advertising dollars are going to the web |
| | C) | broadcasters are relying more on reality shows and less on scripted shows |
| | D) | the Big Four broadcast networks have moved to newer distribution channels |
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| 10 | |
Digital television (DTV) has many advantages including: |
| | A) | fuzzier pictures, more white noise, and a triangular picture |
| | B) | clearer pictures, improved sound, and ability for several simultaneous programs from a single channel |
| | C) | a more rectangular format and high definition (HDTV) capabilities |
| | D) | none of these |
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| 11 | |
Big networks are using broadband to offer special-interest content that wouldn't be successful on their broadcast channels. |
| | A) | True |
| | B) | False |
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| 12 | |
PBS, the Public Broadcasting Service, is a form of commercial television. |
| | A) | True |
| | B) | False |
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| 13 | |
When a local station signs a contract to be part of a network, the station becomes an affiliate of that network. |
| | A) | True |
| | B) | False |
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| 14 | |
Stations get programming from three types of sources. Which of the following isn't one of them? |
| | A) | local production |
| | B) | cable networks |
| | C) | network programs |
| | D) | syndicated programming |
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| 15 | |
Syndicated programming is created by independent producers: |
| | A) | for sale to local stations |
| | B) | for sale to networks |
| | C) | both A & B |
| | D) | none of these |
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| 16 | |
What broadcast type has a higher frequency? |
| | A) | VHF |
| | B) | UHF |
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| 17 | |
All the major television networks are owned by the US government. |
| | A) | True |
| | B) | False |
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| 18 | |
Which network division checks network programs to insure that they don't violate law or the network's own guidelines for appropriate content? |
| | A) | the news division |
| | B) | the sports division |
| | C) | the standards division |
| | D) | the operations division |
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| 19 | |
At the network level, the greatest efforts go into the newscast. |
| | A) | True |
| | B) | False |
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| 20 | |
What type of advertiser makes up the largest percentage of television revenues? |
| | A) | national advertisers |
| | B) | national spot advertisers |
| | C) | local advertisers |
| | D) | local spot advertisers |
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| 21 | |
Nielsen surveys audiences in all 210 local markets four times a year during the: |
| | A) | equinox |
| | B) | HUT |
| | C) | sweep period |
| | D) | fiscal period |
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| 22 | |
Television viewing is heaviest in the autumn. |
| | A) | True |
| | B) | False |
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