Public relations is difficult to define, but most practitioners agree that PR involves counseling management about communication strategies that can improve public opinion about an organization.
Modern public relations began around the turn
of the 20th century and has steadily increased in importance.
The Internet is an important part of PR. It is used to provide information to the public and to obtain background information for PR professionals.
PR is practiced in numerous settings, including business, government, and the nonprofit sector.
A PR campaign consists of the following stages: information gathering, planning, communication, and evaluation.
