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Questions for Critical Thinking
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  1. What would society be like without advertising?

  2. Is it right to advertise to children? If you think it is appropriate to advertise to children, what special considerations, if any, should be applied to such ads?

  3. Check the national media for ongoing advertising campaigns. What are some themes that are currently running?

  4. How can you tell if an advertising campaign has been effective?

  5. Will "viral marketing" be around 5 years from now? Why or why not?

  6. Review the boxed insert "Cultural Meaning and Trade Characters," and then consider the following. Why do marketers want us to have emotional connections to mass-produced products? Does the AFLAC duck make you feel more positive toward insurance? In addition to the Aunt Jemima example, how are expectations for and stereotypes of race and gender reflected in trade characters?






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