| Chapter Outline (See related pages)
explain how scientists use surveys and experiments to study the effects of mass communication |
| | | describe how the media can serve as agents of socialization |
| | | explain why advertisers need to show special consideration for children |
| | | discuss the impact of televised violence |
| | | define the agenda-setting effect and agenda building |
| | | explain how the media can help crystallize a viewer's political choices |
| | | describe how the Internet may affect social involvement |
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