Chapter Outline (See related pages) understand the differences between the functional approach and the critical/cultural approach to studying mass communications explain the value of each approach in the analysis of the mass communication process describe the five functions mass media perform for society explain uses and gratifications analysis recognize the dysfunctions of mass communication understand the concepts of meaning, hegemony, and ideology
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Choose a ChapterChapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8Chapter 9Chapter 10Chapter 11Chapter 12Chapter 13Chapter 14Chapter 15Chapter 16Chapter 17Chapter 18Chapter 19

Quizzes Chapter Quiz More Resources Chapter Outline Main Points PowerPoint Presentations Internet Exercises Flashcards Crossword Puzzle Questions for Critical...