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| 1 | |
The first American newspaper was: |
| | A) | the Boston News Letter |
| | B) | Publick Occurrences both Foreign and Domestick |
| | C) | New England Courant |
| | D) | Pennsylvania Gazette |
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| 2 | |
Benjamin Franklin is credited with: |
| | A) | starting the Pennsylvania Gazette |
| | B) | running the first editorial cartoon |
| | C) | demonstrating that journalism could be an honorable profession |
| | D) | all of these |
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| 3 | |
The freedom of the press is protected by: |
| | A) | the First Amendment |
| | B) | the Fifth Amendment |
| | C) | the original Constitution |
| | D) | the Declaration of Independence |
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| 4 | |
The first penny press paper, the New York Sun, was popular because it contained: |
| | A) | political debates and an aggressive editorial policy |
| | B) | a sports page and a financial page |
| | C) | local stories of sex, violence, features, and human interest stories |
| | D) | all of these |
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| 5 | |
The Penny Press changed: |
| | A) | the basis of economic support for newspapers |
| | B) | the pattern of distribution |
| | C) | the definition of what constituted news and how it was collected |
| | D) | all of these |
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| 6 | |
The idea of a newspaper chain was pioneered by: |
| | A) | Joseph Pulitzer |
| | B) | E.W. Scripps |
| | C) | William Randolph Hearst |
| | D) | Horace Greeley |
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| 7 | |
Although the onset of yellow journalism in the U.S. was not the proudest moment in American newspaper history, it did help bring about: |
| | A) | aggressive reporting and investigative stories |
| | B) | more enthusiasm and verve in the profession |
| | C) | the onset of more professional writing |
| | D) | all of these |
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| 8 | |
Jazz journalism is characterized by which of the following features? |
| | A) | most centrally located in New York, |
| | B) | were tabloid size, |
| | C) | made lavish use of photographs, |
| | D) | all of these |
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| 9 | |
Characteristics of online newspapers include: |
| | A) | can be continuously updated |
| | B) | interactive and feature user-generated content |
| | C) | limited by newshole size |
| | D) | can be continuously updated and interactive and feature user-generated content. |
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| 10 | |
In journalism, a newshole is the amount of news that a paper prints in each edition. It remains the same until the publisher decides to change it. |
| | A) | True |
| | B) | False |
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| 11 | |
Increased competition, credibility crisis, and changing social and economic conditions have contributed to the decline in newspaper circulation. |
| | A) | True |
| | B) | False |
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| 12 | |
In addition to the Internet, newspapers are distributing news via mobile media such as Internet-enabled cell phones, personal digital assistants (PDAs), and laptops. |
| | A) | True |
| | B) | False |
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| 13 | |
Gannett is the biggest newspaper group. |
| | A) | True |
| | B) | False |
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| 14 | |
"Blog" is short for "web log" and exists in the "blogosphere." |
| | A) | True |
| | B) | False |
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| 15 | |
A blog is a website that contains an online personal journal with reflections, comments, and hyperlinks. |
| | A) | True |
| | B) | False |
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| 16 | |
A replica edition of a newspaper has the same design as the print edition. |
| | A) | True |
| | B) | False |
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