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Main Points
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  • The first American magazines appeared during the middle of the 18th century and were aimed at an educated, urban, and literate audience.

  • The audiences for magazines increased during the penny-press era as mass-appeal publications became prominent.

  • Better printing techniques and a healthy economy helped launch a magazine boom during the latter part of the 19th century.

  • The muckrakers were magazines that published exposés and encouraged reform.

  • Magazines began to specialize their content following World War I. Newsmagazines, digests, and picture magazines became popular.

  • The magazine industry is turning to the Web to help increase its revenue.

  • Magazines are specialized, current, influential, and convenient.

  • The magazine industry is dominated by large publishing companies.

  • The magazine industry can be divided into the production, distribution, and retail divisions.

  • A typical magazine publishing company has several main departments, including circulation, advertising, production, and editorial.

  • Magazines get revenues from subscriptions, single-copy sales, and advertising.

  • MRI is a company that measures magazine readership.








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