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| 1 | |
In 1455, the first book Johann Gutenberg printed on a moveable metal type press was a(n): |
| | A) | dictionary |
| | B) | encyclopedia |
| | C) | bible |
| | D) | atlas |
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| 2 | |
The commercialization of publishing was brought about by: |
| | A) | agents negotiating the best bottom line |
| | B) | houses publishing popular works of fiction |
| | C) | a sluggish economy forcing houses to depend on banks |
| | D) | all of these |
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| 3 | |
Digital books are known as: |
| | A) | MyBooks |
| | B) | e-books |
| | C) | iBooks |
| | D) | digital books |
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| 4 | |
An advantage of printing on demand is: |
| | A) | the elimination of expensive production and shipping costs |
| | B) | publishers can make money on books that sell only a few hundred copies |
| | C) | special interest books can now be printed that would have been too expensive to publish with the traditional method |
| | D) | all of these |
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| 5 | |
The book publishing industry is divided into 3 segments: |
| | A) | publishers, distributors, and retailers |
| | B) | trade, religious, and professional |
| | C) | mail order, college, and audiovisual |
| | D) | fiction, nonfiction, religious |
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| 6 | |
The world's largest educational publisher is: |
| | A) | McGraw Hill |
| | B) | Time-Warner Publishing |
| | C) | Pearson Publishing |
| | D) | Thompson/Wadsworth |
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| 7 | |
Type style, composition, paper, printing, and binding are the responsibility of which publishing department? |
| | A) | editorial |
| | B) | production |
| | C) | marketing |
| | D) | general administration (or business) |
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| 8 | |
Editors acquire books from the following source: |
| | A) | agents |
| | B) | authors |
| | C) | their own ideas |
| | D) | all of these |
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| 9 | |
The main source of publishing income is: |
| | A) | book sales and subsidiary rights |
| | B) | foreign markets |
| | C) | e-commerce |
| | D) | marketing and editorial production |
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| 10 | |
The most important form of audience feedback in the book industry comes from: |
| | A) | BPA |
| | B) | MRI |
| | C) | Best-Seller Lists |
| | D) | Niesen BookScan |
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| 11 | |
Studies show that book reading is not tied to income or education. |
| | A) | True |
| | B) | False |
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| 12 | |
The paperback boom of the 1880s prompted the adoption of a new copyright law. |
| | A) | True |
| | B) | False |
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| 13 | |
After World War II, expanded leisure time and more disposable income made book reading a popular means of recreation. |
| | A) | True |
| | B) | False |
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| 14 | |
Books are one of the most "mass" of the mass media. |
| | A) | True |
| | B) | False |
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| 15 | |
Advances and acquisition rights are two of the big expenses in publishing. |
| | A) | True |
| | B) | False |
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| 16 | |
Young adults who read novels also watch the least amount of TV. |
| | A) | True |
| | B) | False |
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