Reading Check—True or False

After reading Chapter 10, "Public Relations," see if you can correctly identify the following as true or false.

1			The Public Relations Society of America has a code of ethics urging its members to "avoid deceptive practices."
			A)	True
			B)	False
2			Journalists provide their own angles for their stories, so PR professionals don't waste time strategizing about headlines or leads for news releases.
			A)	True
			B)	False
3			Including a low-resolution photo on an e-mailed press release is a good idea provided a high-res photo is available for downloading.
			A)	True
			B)	False
4			Although some organizations can do without advertising, none can do without public relations in some form or another.
			A)	True
			B)	False
5			PR specialists provide information to other media, which then control how it's used.
			A)	True
			B)	False
6			Bridging is a PR strategy in which you essentially ignore the question the reporter asked and answer the question you wanted to be asked.
			A)	True
			B)	False
7			Seven hundred words is an ideal length for a news release.
			A)	True
			B)	False
8			Spinning is a PR strategy used primarily in the political world.
			A)	True
			B)	False
9			"I'm not going to dignify that with a response" is an example of cherry-picking.
			A)	True
			B)	False
10			Most PR specialists spend most of their time writing news releases.
			A)	True
			B)	False