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Services Marketing: Integrating Customer Focus Across the Firm, 5/e

Valarie A. Zeithaml, University of North Carolina-Chapel Hill
Mary Jo Bitner, Arizona State University-Tempe
Dwayne D. Gremler, Bowling Green State University-Bowling Green

ISBN: 0073380938
Copyright year: 2009

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Instructor's Supplements:

  • Instructor's Website : www.mhhe.com/zeithaml5e. This online resource includes these features:
  • Instructor's Manual Includes sample syllabi, suggestions for in-class exercises and projects, teaching notes for each of the cases included in the text, and answers to end-of-chapter discussion questions and exercises. The IM uses the “active learning” educational paradigm, which involves students in constructing their own learning experiences and exposes them to the collegial patterns present in work situations. Active learning offers an educational underpinning for the pivotal workforce skills required in business, among them oral and written communication skills, listening skills, and critical thinking and problem solving.
  • Power Points Power Points slides are included for each chapter and case, including figures and tables from the text that are useful for instructors in class.
  • EZ Test Online: The OLC provides a link to the EZ Test website at www.eztestonline.com. Instructors will log in with the same username/password used to order comps on mhhe.com. (If your instructor does not have a mhhe.com username/password, you will need to create an account for them.) Once logged on, instructors search for their book-in-use and create their test online, within the EZ Test system. Since the system is internet based, the instructor's account and the exams housed within their account are accessible where ever they can access the internet (home, office, or the classroom).
  • PageOut is McGraw-Hill's unique point-and click course Website tool, enabling you to create a full-featured, professional quality course Website without knowing HTML coding. With PageOut you can post your syllabus online, assign McGraw-Hill Online Learning Center or eBook content, add links to important off-site resources, and maintain student results in the online grade book. You can send class announcements, copy your course site to share with colleagues, and upload original files. PageOut is free for every McGraw-Hill/Irwin user and, if your short on time, we even have a team ready to help you create your site!
  • You can customize this text. McGraw-Hill/Primis Online's digital database offers you the flexibility to customize your course including material from the largest online collection of textbooks, readings, and cases. Primis leads the way in customized eBooks with hundreds of titles available at prices that save your students over 20% off bookstore prices. Additional information is available at 800-228-0634.

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