Go to www.coupons.com In which product categories does this Web site offer coupons? Choose a product from each category.
How effective are coupons for selling these types of products? Why?
Find a product marked by a pencil icon, with the notice "Sign Up and Save." Why is the manufacturer asking for this information?
Do any sellers offer rebates through this Web site? Why or why not?
What are the benefits to the seller of using coupons.com over other integrated marketing communication options? Click on the "Who We Are" tab at the top of the site for some hints.
How do you think coupons.com makes money? For example, consider what companies are advertising on the site. Do the same companies offer coupons?
Visit the Web site for Bag, Borrow, or Steal (www.bagborroworsteal.com) and select handbags. Click on the "organize by price" link, then choose two different offerings on extreme ends of the pricing spectrum. How much do they cost to "borrow" for a week? What distinguishes these two bags and justifies the price difference, according to the Web site? Which would you borrow?
