Go to the "My Best Segments" portion of the Claritas Web site, www.mybestsegments.com. Click on the tab that says "ZIP Code Look-Up," then enter your zip code to learn which segments are the top five in your zip code. Follow the links for each of the five most common PRIZM segments to obtain a segment description. Write up a summary of your results. Discuss the extent to which you believe these are accurate descriptions of the main segments of people who reside in your zip code.
Go to the SRI Consulting Business Intelligence Web site (http://www.sric-bi.com/VALS/presurvey.shtml), and click on the link to complete the VALS survey. After you submit your responses, a screen will display your primary and secondary VALS types. Click on the colored names of each segment to get additional information about them, and print out your results. Assess the extent to which these results reflect your lifestyle, and identify which characteristics accurately reflect your interests and activities and which do not.
