Belch 8e
Information Center
Table of Contents

Advertising and Promotion: An Integrated Marketing Communications Perspective, 8/e

George Belch, San Diego State University
Michael Belch, San Diego State University

ISBN: 0073381098
Copyright year: 2009

This textbook and accompanying Website are "Out of Print." Please check with your instructor or McGraw-Hill Sales Representative on the availability of current editions.

To obtain an instructor login for this Online Learning Center, ask your local sales representative. If you're an instructor thinking about adopting this textbook, request a free copy for review.