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Perception and Learning in Organizations


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After reading this chapter, you should be able to:
  1. Outline the perceptual process.


  2. Explain how social identity and stereotyping influence the perceptual process.


  3. Describe the attribution process and two attribution errors.


  4. Summarize the self-fulfilling-prophecy process.


  5. Explain how halo, primacy, recency, and false-consensus effects bias our perceptions.


  6. Discuss three ways to improve social perception, with specific application to organizational situations.


  7. Describe the A-B-C model of behavior modification and the four contingencies of reinforcement.


  8. Describe the three features of social learning theory.


  9. Outline the elements of organizational learning and ways to improve each element.








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