Strategy 07/08 is designed to be a truly undergraduate strategic management textbook. Concisely written it covers the basic key strategy concepts and provide appropriate cases chosen specifically for the textbook. This text will published in 2-color format on an annually basis to ensure that company examples are current and relevant to students and instructors.

Strategy 07/08 is designed to be a truly undergraduate strategic management textbook. Concisely written it covers the basic key strategy concepts and provide appropriate cases chosen specifically for the textbook. This text will published in 2-color format on an annually basis to ensure that company examples are current and relevant to students and instructors.