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Business Strategy Game
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With the Business Strategy Game, teams of students run an athletic footwear company in head-to-head competition against companies run by other class members. Company co-managers must make decisions relating to plant operations, distribution and warehouse operations, work force compensation, online sales at the company’s web site, sales and marketing, and finance. The challenge is to craft and execute a competitive strategy that results in a respected brand image, keeps your company in contention for global market leadership, and produces good financial performance as measured by earnings per share, return on investment, stock price appreciation, and credit rating. For a quick overview, or to sign up for a live demonstration, please visit: www.mhhe.com/thompsonsims. To register for an account, please visit: www.bsg-online.com.







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