1. Launching Your Study of Communication Theory
2. Talk About Theory
3. Weighing the Words
4. Mapping the Territory (Seven Traditions in the Field of Communication Theory)
Division Two: Interpersonal Communication
Interpersonal Messages
5. Symbolic Interactionism of George Herbert Mead
6. Coordinated Management of Meaning (CMM) of W. Barnett Pearce & Vernon Cronen
7. Expectancy Violations Theory of Judee Burgoon
8. Constructivism of Jesse Delia Relationship Development
9. Social Penetration Theory of Irwin Altman & Dalmas Taylor
10. Uncertainty Reduction Theory of Charles Berger
11. Social Information Processing Theory of Joseph Walther Relationship Maintenance
12. Relational Dialectics of Leslie Baxter & Barbara Montgomery
13. The Interactional View of Paul Watzlawick Influence
14. Social Judgment Theory of Muzafer Sherif
15. Elaboration Likelihood Model Richard Petty & John Cacioppo
16. Cognitive Dissonance Theory of Leon Festinger
Division Three: Group and Public Communication
Group Decision Making
17. Functional Perspective on Group Decision Making of Randy Hirokawa & Dennis Gouran
18. Adaptive Structuration Theory of Marshall Scott Poole Organizational Communication
19. Cultural Approach to Organizations of Clifford Geertz & Michael Pacanowsky
20. Critical Theory of Communication Approach to Organizations of Stan Deetz Public Rhetoric
21. The Rhetoric of Aristotle
22. Dramatism of Kenneth Burke
23. Narrative Paradigm of Walter Fisher Ethical Reflections
Division Four: Mass Communication
Media and Culture
24. Media Ecology of Marshall McLuhan
25. Semiotics of Roland Barthes
26. Cultural Studies of Stuart Hall Media Effects
27. Cultivation Theory of George Gerbner
28. Agenda-Setting Theory of Maxwell McCombs & Donald Shaw
29. Spiral of Silence of Elisabeth Noelle-Neumann
Division Five: Cultural Context
Intercultural Communication
30. Communication Accommodation Theory of Howard Giles
31. Face-Negotiation Theory of Stella Ting-Toomey
32. Speech Codes Theory of Gerry Philipsen Gender and Communication
33. Genderlect Styles of Deborah Tannen
34. Standpoint Theory of Sandra Harding & Julia Wood
35. Muted Group Theory of Cheris Kramarae
Division Six: Integration
Communication Theory
36. Common Threads in Communication Theories
Appendix A. Abstracts of Theories
Appendix B. Feature Films that Illustrate Communication Theory
Appendix C. National Communication Association Credo for Ethical Communication
Endnotes
Credits and Acknowledgements
Index