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Managerial Economics
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Table of Contents
About the Authors
Preface
Supplements
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Feature Summary
List of Illustrations
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Student Edition
Instructor Edition
Managerial Economics, 9/e

Christopher R. Thomas, University of South Florida
S. Charles Maurice, Texas A&M University

ISBN: 0073402818
Copyright year: 2008

Feature Summary



  • Level. Because Managerial Economics, 9e by Thomas/Maurice assumes no previous training in microeconomics and only basic algebra and graph-reading skills, it is appropriate for a wide-range of schools and courses. For those instructors who wish to teach in a more mathematically rigorous manner, calculus is part of many of the chapter appendixes.

  • Clarity. Students have fewer questions about text material, so instructors spend less time explaining concepts covered in the book.

  • Two different kinds of problem sets for each chapter--Technical Problems and Applied Problems. The Technical Problems help students build and reinforce a particular skill, and Applied Problems serve to build both critical thinking and business decision-making skills by applying the principles covered in the chapter to real-life dilemmas.

  • Answers to Technical Problems are provided at the end of the book. As in previous editions, these answers are fully worked out so that the students can see how to calculate the answers.

  • A Marginal Arrow next to the discussion of a new analytical idea directs students to the relevant technical problem at the end of the chapter.

  • Numerous new and revised Illustrations in each chapter provide students with real-world examples of company behavior and managerial decision making (e.g., "1.6: Internet Spurs Globalization of Services" and "12.2: Terminating Discounts: Rise of the Machines"). Some popular Illustrations from past editions have been replaced in the book, but will continue to be accessible on the book website (such as "14.2: Sugar Wars: Strategic Decisions about Sugar Content" and "15.2: Will Cheating Shoot Down World Oil Prices (Again)?").

  • Mathematical Appendixes provide self-contained mathematical treatment of key topics for students with some calculus background.

  • Mathematical Exercises are provided at the end of the Mathematical Appendixes, with answers in the Instructor’s Manual.

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