HelpFeedback
Business Communication
Information Center
Table of Contents


Student Edition
Instructor Edition
Business Communication: Building Critical Skills, 6/e

Kitty O. Locker, The Ohio State University
Stephen Kyo Kaczmarek, Columbus State Community College

ISBN: 0073403261
Copyright year: 2014

Table of Contents



Unit 1 Building Blocks for Effective Messages

Module 1. Business Communication, Management, and Success

Module 2. Adapting Your Message to Your Audience

Module 3. Communicating across Cultures

Module 4. Planning, Writing, and Revising

Module 5. Designing Documents, Slides, and Screens

Unit 2 Creating Goodwill

Module 6. You-Attitude

Module 7. Positive Emphasis

Module 8. Reader Benefits

Unit 3 Letters, Memos, and E-Mail Messages

Module 9. Formats for Letters and Memos

Module 10. Informative and Positive Messages

Module 11. Negative Messages

Module 12. Persuasive Messages

Module 13. E-Mail Messages, Web Writing, and Technology

Unit 4 Polishing Your Writing

Module 14. Editing for Grammar and Punctuation

Module 15. Choosing the Right Word

Module 16. Revising Sentences and Paragraphs

Unit 5 Interpersonal Communication

Module 17. Listening

Module 18. Working and Writing in Teams

Module 19. Planning, Conducting, and Recording Meetings

Module 20. Making Oral Presentations

Unit 6 Research, Reports, and Visuals

Module 21. Proposals and Progress Reports

Module 22. Finding, Analyzing, and Documenting Information

Module 23. Short Reports

Module 24. Long Reports

Module 25. Using Visuals

Unit 7 Job Hunting

Module 26. Researching Jobs

Module 27. Résumés

Module 28. Job Application Letters

Module 29. Job Interviews

Module 30. Follow-Up Letters and Calls and Job Offers


Instructors: To experience this product firsthand, contact your McGraw-Hill Education Learning Technology Specialist.