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| 1 | |
A secretary who decides who gets to speak to or see the boss can be classified as a(n) _____. |
| | A) | gatekeeper |
| | B) | secondary audience |
| | C) | initial audience |
| | D) | watchdog |
| | E) | laggard |
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| 2 | |
Which of the following is true about the communication process? |
| | A) | Channel overload occurs when the channel cannot handle all the messages that are being sent. |
| | B) | Information overload occurs when more messages are transmitted than the human receiver can handle. |
| | C) | Feedback may be direct and immediate or indirect and delayed; it may be verbal or nonverbal. |
| | D) | All of the above. |
| | E) | None of the above. |
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| 3 | |
_____ is the ability to put oneself in someone else's shoes, to feel with that person. |
| | A) | Feedback |
| | B) | Perception |
| | C) | Empathy |
| | D) | Encoding |
| | E) | Decoding |
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| 4 | |
Which of the following information is often helpful in analyzing individuals and members of groups? |
| | A) | Demographic factors |
| | B) | Personality |
| | C) | Values and beliefs |
| | D) | Past behavior |
| | E) | All of the above |
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| 5 | |
Which of the following is true about style while adapting one's message to meet the audience's need? |
| | A) | Avoid words that sound defensive or arrogant. |
| | B) | Avoid hot buttons or "red-flag" words to which some readers will have an immediate negative reaction. |
| | C) | Use languages that the audience knows best. |
| | D) | Use conversational, not "academic," language. |
| | E) | All of the above. |
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| 6 | |
Which of the following is true about photographs and visuals while adapting one's message to meet the audience's need? |
| | A) | Use bias-free photographs and clip art. |
| | B) | For U.S. audiences, use evocative photographs that bear little direct relationship to the text. |
| | C) | For French and Japanese audiences, use photos that clearly relate to the text, often with a caption that further reinforces the connection. |
| | D) | None of the above. |
| | E) | All of the above. |
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| 7 | |
Which of the following is true of audiences with different needs? |
| | A) | If both internal and external audiences will use a document, use a slightly more informal style than you would in an internal document. |
| | B) | Use headings and a table of contents so readers can turn to the portions that interest them. |
| | C) | Use personal pronouns. |
| | D) | Avoid a more formal style when you write to international audiences. |
| | E) | All of the above. |
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| 8 | |
Which of the following is true of the use of technical terms and theory when the audiences have different needs? |
| | A) | If primary audiences will have more knowledge than other audiences, there is no need to provide a glossary of terms. |
| | B) | In the body of the document, avoid assuming the degree of knowledge that primary audiences will have. |
| | C) | Put background information and theory under separate headings. |
| | D) | All of the above. |
| | E) | None of the above. |
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| 9 | |
Which of the following is a characteristic by which communication channels may vary? |
| | A) | Speed |
| | B) | Accuracy of transmission |
| | C) | Cost |
| | D) | Efficiency |
| | E) | All of the above |
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| 10 | |
Which of the following is true of written messages? |
| | A) | Messages on paper are more informal than e-mail messages. |
| | B) | A written message makes it difficult to minimize undesirable emotions. |
| | C) | A written message makes it difficult to present extensive or complex financial data. |
| | D) | A written message makes it easier to present many specific details of a law, policy, or procedure. |
| | E) | A written message makes it easier to get an immediate action or response. |
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