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Multiple Choice Quiz
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1
Remote controls and automated commercial "zappers" enhance:
A)accidental exposure.
B)random exposure.
C)selective exposure.
D)automatic exposure.
E)electronic exposure.
2
One marketing strategy involves placing several four-color ads on grocery shopping carts for which types of products?
A)Highly-respected
B)Technological
C)Fast-moving
D)Creatively unique
E)Noncompeting
3
This generates higher levels of involvement and motivation to attend to marketing information.
A)Intrinsic involvement.
B)Self-evident involvement
C)Primary involvement
D)Situational self-involvement
E)Secondary self-involvement
4
_____ produces more abstract meanings that represent less tangible, more subjective, and more symbolic concepts.
A)Shallow comprehension
B)Accretion process
C)Deep comprehension
D)Affective response
E)Intentional exposure
5
Consumers with high _____ for certain products associate those products with personally relevant consequences and values that are central to their self-concept.
A)involvement
B)correlation
C)intrinsic self-relevance
D)relevance
E)creativity







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