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Developing and Pricing Goods and Services


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After you have read and studied this chapter, you should be able to

  1. Describe a total product offer.


  2. Identify the various kinds of consumer and industrial goods.


  3. Summarize the functions of packaging.


  4. Contrast brand, brand name, and trademark, and show the value of brand equity.


  5. Explain the steps in the new-product development process.


  6. Describe the product life cycle.


  7. Identify various pricing objectives and strategies.









Nickels: Undstd Business 9eOnline Learning Center

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