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Taking it to the Net
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Purpose

To perform a simple SWOT analysis.

Exercise

Go to www.marketingteacher.com, locate the list of SWOT analyses, and click the link to go to the SWOT for Toys "R" Us.

1. What are Toys "R" Us's strengths, weaknesses, opportunities, and threats?

2. Analyze Toys "R" Us's weaknesses. How do you think the company's strengths might be used to overcome some of its weaknesses?

3. Analyze Toys "R" Us's opportunities and threats. What additional opportunities can you suggest? What additional threats can you identify?






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