The aim of _____ is to communicate directly or indirectly with individuals, groups, and organizations to facilitate exchanges.
|B)||a marketing strategy|
|C)||a marketing plan|
|D)||a marketing approach|
|E)||a marketing mix|
As a part of the marketing mix, a product is defined as:
|A)||a type of manufactured good.|
|B)||a service which benefits the purchasing consumer.|
|C)||anything that can be sold in the store.|
|D)||a mix of tangible and intangible attributes that provide satisfaction and benefits.|
|E)||an idea that creates customer satisfaction and value.|
Because HP markets computers and other products that appeal to a variety of tastes and incomes, it illustrates:
|A)||the total-market approach.|
|B)||the concentration approach.|
|C)||the multi-segment approach.|
|D)||the target segment approach.|
|E)||the marketing concept approach.|
Because Gucci emphasizes the haute couture segment of the fashion market, its marketing strategy appears to be the:
Which of the following is used to focus on specific target markets so that a satisfactory marketing strategy can be developed?
The idea behind market segmentation is to:
|A)||serve a group with similar needs, so it can be reached with a more effective strategy.|
|B)||appeal to the total market.|
|C)||group a number of segments.|
|D)||spend less money.|
|E)||spend more money on advertising.|
People visiting a ski resort would be viewed by a ski equipment storeowner as the business's:
|A)||marketing research panel.|
|B)||members of the channel.|
If a company is focusing on developing the right combination of price, promotion, distribution, and product, the company is developing a:
|D)||marketing research experiment.|
A plan of action for developing, pricing, distributing, and promoting products that meet the needs of specific customers is a:
|C)||market segmentation approach.|
|E)||multiple target market approach.|
Which of the following is a social variable of buying behavior?
If a store manager provides a refund when a customer is unhappy with a product for any reason, and the store's customers return to shop at this store because of this customer satisfaction policy, the store is demonstrating application of:
|A)||the marketing concept.|
Marketing is a group of activities designed to expedite ____ by creating, distributing, pricing, and promoting goods and services.
The ___ function of marketing is made up of activities in advertising, sales promotion, publicity and packaging.
The ____ function of marketing refers to standardizing products and displaying and labeling them for consumers, sometimes to a set of standards set by state or federal government.
The _________________ is the idea that an organization should try to satisfy a customer's needs through coordinated activities that also allow it to achieve its own goals.
The ____ orientation took precedence in the early 20th century, when supply exceeded demand and businesses had to focus on more than just production.
Warehousing is one element in the ____ element of the marketing mix.
____ marketing research involves passive observation.
Marketers must understand what, where, when and how consumers buy as they do, so they research and study ___.
A person asking friends to recommend a family doctor is employing ____ groups.