Part I Introduction to Business Research

Chapter 1: Research in Business

Chapter 2: Ethics in Business Research

Chapter 3: Thinking Like a Researcher

Chapter 4: The Research Process: An Overview

Chapter 5: Clarifying the Research Question through Secondary Data and Exploration

Part II The Design of Business Research

Chapter 6: Research Design: An Overview

Chapter 7: Qualitative Research

Chapter 8: Observation Studies

Chapter 9: Experiments

Chapter 10: Surveys

Part III The Sources and Collection of Data

Chapter 11: Measurement

Chapter 12: Measurement Scales

Chapter 13: Questionnaires and Instruments

Appendix 13A: Crafting Effective Measurement Questions

Chapter 14: Sampling

Appendix 14A: Determining Sample Size

Part IV Analysis and Presentation of Data

Chapter 15: Data Preparation and Description

Appendix 15A: Describing Data Statistically

Chapter 16: Exploring, Displaying, and Examining Data

Chapter 17: Hypothesis Testing

Chapter 18:Measures of Association

Chapter 19: Presenting Insights and Findings: Written Reports

Chapter 20: Presenting Insights and Findings: Oral Presentations

Case Index

Appendices

Appendix A: Business Research Requests and Proposals (with Sample RFP)

Appendix B: Focus Group Discussion Guide

Appendix C: Nonparametric Significance Tests

Appendix D: Selected Statistical Tables

Table of Contents (520.0K)