Thomas H. Byers,
Stanford University Richard C. Dorf,
University of California, Davis Andrew J. Nelson,
University of Oregon
ISBN: 0073523429 Copyright year: 2015
Technology Ventures is the leading resource for business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. A broad and approachable perspective on “technology,” including information technology, energy, and the life sciences, ensures wide-ranging appeal to anyone with an interest in high-potential ventures.
The extensive features in this edition include:
• Expanded coverage of customer engagement, the customer development process and the latest insights on business model design.
• Special attention to university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech.
• Enhanced organization of key topics, including intellectual property, the new venture organization, and marketing and sales.
• Extensive web-based resources, including syllabi and presentations, additional cases and business plans, and hundreds of videos of entrepreneurs and leaders.
2015