Thomas H. Byers,
Stanford University Richard C. Dorf,
University of California, Davis Andrew J. Nelson,
University of Oregon
ISBN: 0073523429 Copyright year: 2015
Table of Contents
PART I VENTURE OPPORTUNITY AND STRATEGY
Chapter 1 The Role and Promise of Entrepreneurship
1.1 Entrepreneurship in Context
1.2 Economics and the Firm
1.3 Creative Destruction
1.4 Innovation and Technology
1.5 The Technology Entrepreneur
1.6 Spotlight on Facebook
1.7 Summary
Chapter 2 Opportunities
2.1 Types of Opportunities
2.2 Market Engagement and Design Thinking
2.3 Types and Sources of Innovation
2.4 Trends and Convergence
2.5 Opportunity Evaluation
2.6 Spotlight on Solazyme
2.7 Summary
Chapter 3 Vision and the Business Model
3.1 The Vision
3.2 The Mission Statement
3.3 The Value Proposition
3.4 The Business Model
3.5 Business Model Innovation in Challenging Markets
3.6 Spotlight on Stratasys
3.7 Summary
Chapter 4 Competitive Strategy
4.1 Venture Strategy
4.2 Core Competencies
4.3 The Industry and Context for a Firm
4.4 SWOT Analysis
4.5 Barriers to Entry
4.6 Achieving a Sustainable Competitive Advantage
4.7 Alliances
4.8 Matching Tactics to Markets
4.9 The Socially Responsible Firm
4.10 Spotlight on Google
4.11 Summary
Chapter 5 Innovation Strategies
5.1 First Movers Versus Followers
5.2 Imitation
5.3 Technology and Innovation Strategy
5.4 New Technology Ventures
5.5 Spotlight on AgraQuest
5.6 Summary PART II CONCEPT DEVELOPMENT AND VENTURE FORMATION
Chapter 6 The Business Story and Plan
6.1 Creating a New Business
6.2 The Concept Summary and Story
6.3 The Business Plan
6.4 The Elevator Pitch
6.5 An Annotated Table of Contents
6.6 Spotlight on Amazon
6.7 Summary
Chapter 7 Risk and Return
7.1 Risk and Uncertainty
7.2 Scale and Scope
7.3 Network Effects and Increasing Returns
7.4 Risk versus Return
7.5 Managing Risk
7.6 Spotlight on Dropbox
7.7 Summary
Chapter 8 Creativity and Product Development
8.1 Creativity and Invention
8.2 Product Design and Development
8.3 Prototypes
8.4 Scenarios
8.5 Spotlight on Teva Pharmaceuticals
8.6 Summary
Chapter 9 Marketing and Sales
9.1 Marketing
9.2 Marketing Objectives and Customer Target Segments
9.3 Product and Offering Description
9.4 Brand Equity
9.5 Marketing Mix
9.6 Social Media & Marketing Analytics
9.7 Customer Relationship Management
9.8 Diffusion of Technology and Innovations
9.9 Crossing the Chasm
9.10 Personal Selling and the Sales Force
9.11 Spotlight on DirecTV
9.12 Summary
Chapter 10 Types of Ventures
10.1 Legal Form of the Firm
10.2 Independent Versus Corporate Ventures
10.3 Nonprofit and Social Ventures
10.4 Corporate New Ventures
10.5 The Innovator’s Dilemma
10.6 Incentives for Corporate Entrepreneurs
10.7 Building and Managing Corporate Ventures
10.8 Spotlight on Twitter
10.9 Summary PART III INTELLECTUAL PROPERTY, ORGANIZATIONS, AND OPERATIONS
Chapter 11 Intellectual Property
11.1 Protecting Intellectual Property
11.2 Trade Secrets
11.3 Patents
11.4 Trademarks and Naming the Venture
11.5 Copyrights
11.6 Licensing and University Technology Transfer
11.7 Spotlight on Apple
11.8 Summary
Chapter 12 The New Enterprise Organization
12.1 The New Venture Team
12.2 Organizational Design
12.3 Leadership
12.4 Management
12.5 Recruiting and Retention
12.6 Organizational Culture and Social Capital
12.7 Managing Knowledge Assets
12.8 Learning Organizations
12.9 Spotlight on Intuit
12.10 Summary
Chapter 13 Acquiring and Organizing Resources
13.1 Acquiring Resources and Capabilities
13.2 Influence and Persuasion
13.3 Location and Cluster Dynamics
13.4 Vertical Integration and Outsourcing
13.5 Innovation and Virtual Organizations
13.6 Acquiring Technology and Knowledge
13.7 Spotlight on Netflix
13.8 Summary
Chapter 14 Management of Operations
14.1 The Value Chain
14.2 Processes and Operations Management
14.3 The Value Web
14.4 The Internet and Operations
14.5 Strategic Control and Operations
14.6 Spotlight on Clean Harbors
14.7 Summary
Chapter 15 Acquisitions and Global Expansion
15.1 Acquisitions and the Quest for Synergy
15.2 Acquisitions as a Growth Strategy
15.3 Global Business
15.4 Spotlight on Alibaba
15.5 Summary PART IV FINANCING AND LEADING THE ENTERPRISE
Chapter 16 Profit and Harvest
16.1 The Revenue Model
16.2 The Cost Model
16.3 The Profit Model
16.4 Managing Revenue Growth
16.5 The Harvest Plan
16.6 Exit and Failure
16.7 Spotlight on Baidu
16.8 Summary
Chapter 17 The Financial Plan
17.1 Building a Financial Plan
17.2 Sales Projections
17.3 Costs Forecast
17.4 Income Statement
17.5 Cash Flow Statement
17.6 Balance Sheet
17.7 Results for a Pessimistic Growth Rate
17.8 Breakeven Analysis
17.9 Measures of Profitability
17.10 Spotlight on Solar City
17.11 Summary
Chapter 18 Sources of Capital
18.1 Financing the New Venture
18.2 Venture Investments as Real Options
18.3 Sources and Types of Capital
18.4 Bootstrapping and Crowdsourcing
18.5 Debt Financing and Grants
18.6 Angels
18.7 Venture Capital
18.8 Corporate Venture Capital
18.9 Valuation
18.10 Initial Public Offering
18.11 Spotlight on Tesla
18.12 Summary
Chapter 19 Deal Presentations and Negotiations
19.1 Presentations
19.2 Critical Issues
19.3 Negotiations and Relationships
19.4 Term Sheets
19.5 Spotlight on LinkedIn
19.6 Summary
Chapter 20 Leading Ventures to Success
20.1 Execution
20.2 Stages of an Enterprise
20.3 The Adaptive Enterprise
20.4 Ethics
20.5 Spotlight on Intuitive Surgical
20.6 Summary ReferencesAppendices
A. Sample Business Plan Calcula
B. Cases Method: Entrepreneurial Health, Environment, Innovation, and Sustainable Business Design
Method Products: Sustainability Innovation as Entrepreneurial Strategy
Biodiesel Incorporated
Yahoo!
Barbara's Options
Artemis Images
Sirtris Pharmaceuticals
Cooliris GlossaryIndex
2015